Google has confirmed that loading speed is a ranking factor. With this free tool, you can find out how well your website compares with real user data. Just enter your domain to start: X
For the domain sistrix.com we use the Page Speed values from https://www.sistrix.com for the desktop comparison and https://www.sistrix.com for the mobile comparison.
We have divided the loading speeds of all websites into so-called percentiles. From them it is easy to determine which maximum page speed is necessary in order to be in the top X percent of all websites. For the desktop, for example, the maximum loading time of the website may not exceed 0.65 seconds in order to be among the top 30% of all websites.
The following values refer to real user data. They are not synthetic benchmarks. A large user panel provides loading times for more than 10 million pages – for desktop as well as for mobile phones, worldwide.
Websites on the desktop load on average faster than on the mobile phone. The average loading time is around one second.
The average page speed on the mobile phone is significantly slower than on the desktop: with a good 2 seconds, websites load almost twice as long on the mobile phone.
The measured values from above refer to the complete loading of the website (so-called onload event). Alternatively, you can also use values for the display of the first, meaningful content (“first contentful paint” in Nerdspeak) which you can see when you click here
Why is the page speed important?
Since July 2018, the loading speed of mobile websites has also been a ranking factor for Google searches. Desktop pages were already rated according to their page speed beforehand. In addition to this direct benefit, there are also numerous studies that clearly show that users do not want slow websites. If the loading time is too long, the user cancels the page load process and will turn back and look at the competition.
How can I improve the page loading speed?
The optimization of loading times is a (very) complex topic: it affects numerous different areas of a website from the hardware to the Internet connection to the visitor’s browser and device. The improvement in loading speed is therefore very case-specific. With PageSpeed Insights, Google offers a good starting point with helpful tips and hints on optimization options.
On which data-set is this tool based?
The data used in the page speed evaluation is based on real user data. As part of the Chrome User Experience Report, Google provides a public dataset with loading times. We build on this data, summarise it and place it in an easy-to-interpret context. The data is updated monthly and contains values for more than 10 million pages.